The course initiates by exploring well known businesses and the public’s inability to recognise how these businesses truly create a profit. By the end of the day participants will be able to review businesses and identify various methods by which the business model can be transformed to create sustainable profit in the face of competition.
Once participants have the ability to design a robust business model Dr Wong embarks on a journey to reveal how companies utilise funds to achieve growth and justify a listing. Participants will deconstruct a 2 billion USD property development project and witness how the funds for the development will be raised before listing. The concepts of corporate finance are presented in a simple yet comprehensive manner making them understandable by individuals with even limited finance experience.
The final day encompasses the various topics discussed and shows participants how to harness their new knowledge to achieve their business vision. The day is spent discussing corporate structuring as well as management techniques which facilitate business model development and corporate growth. The final outcomes of the course are useful and powerful yet implementable action plans that allow participants to re-map their entire corporate strategies and corporate cultures.